Some of our greatest hits.
Realigning and Redesigning an ESG Tech leader site
Aligned Incentives provides CFOs and COOs with the tools need to assess their companies carbon footprint and recommend areas where mitigation makes sense. We were tasked with reimagining AI’s website to better portray the company’s unique value proposition. The result? A site that provides users with clarity on how best to work within SEC guidelines for meeting its new ruling on ESG requirements.
Client: Aligned Incentives
Project Type: Website Redesign
What We Did: Art direction, design, programming and chart animation.
Stepping up for local charities
Dance for a Difference offers Zumba classes that donates a portion of the proceeds to local charities in Westchester County New York. The director approached us to design a new identity and create a simple website to promote the organization.
Client: Dance For A Difference LLC
Project Type: Brand and Website Design
What We Did: Brand design and website development
Choreographing a financial start-up brand
FinCore is the brainchild of Tricia Taitt, a financial planner and former Broadway dancer. She entrusted us to design FinCore’s brand identity, Website and collateral. Over the course of several months we collaborated with her to develop and define what her new entity is all about. The outcome? A unique brand proposition that will pay dividends for years to come.
Client: FinCore LLC
Project Type: Branding, Website
What We Did: Identity and collateral design, website design and development
Environmental graphics for a leading trade event in the recycling industry
Long-time client, Informa Markets, asked us to design and develop a number of on-site graphics including aisle signs, super graphics, booth graphics as well a digital signage. the show was exceptionally well-received and attended as we also promoted the event through a creative advertising campaign.
Client: Informa Markets
Project Type: Environmental Graphics
What We Did: Branded Signage and booth graphics
Reimagining a category creator
Imago Systems has a unique, category creating technology which enables previously unseen and underlying detail to emerge from x-rays and scans. They called on Tim Tennant to recast the company’s brand strategy from a health care play to a technology company. Together we crafted a new narrative — Visual Intelligence—and brand persona for this disruptive company. Components included a refreshed logo, website and collateral material.
Client: Imago Systems, Inc.
Project Type: Branding, Storytelling, Website
What We Did: Identity and collateral design, website design and development
Building interest in architecture, engineering and construction
ACE of Greater New York (ACE GNY) is a career readiness program which focuses primarily on urban students, introducing them to the careers in the building arts and preparing them for college. Mentors from prestigious firms in NYC enable students to get a real feel for for what it’s like being an engineer, architect and construction professional. We were tasked with creating an online annual report and fundraising piece.
Client: ACE of Greater New York
Project Type: Collateral
What We Did: Graphic Design
Engineering a refreshed brand
Working with long-time partner Reichman Frankle Inc., we refreshed Collado Engineering’s brand in anticipation of their 20th anniversary. We updated the logo, created new business papers and completely redesigned their website.
Client: Reichman Frankle Inc./Collado Engineering
Project Type: Branding
What We Did: Identity and collateral design, website design and development
Girls just want
to
have fun
Bevy Tours is a new concept in small group luxury travel tours. We were engaged to create a unique, fun brand that appeals to women in the 40 year and up age bracket. We developed the name, brand identity as well as posters, travel booklets, website and promotional items.
Client: Bevy Tours
Project Type: Branding
What We Did: Strategy, naming, design, copywriting
A brighter way forward
Verano, a leader in product innovation and retail cannabis experiences, engaged us to create a corporate website that reinforced its tagline, “A brighter way forward.” We wrote, designed and developed a comprehensive web experience highlighting its strength in management, unique product mix and its holistic approach to delivering medicine. Additional projects included the design and programming for Zen Leaf Dispensaries and product packaging.
Client: Verano Holdings LLC
Project Type: Website design and development, package design
What We Did: Design, programming, copywriting
Serving a
health leader
The Valley Health System is a pioneer in healthcare serving Northern New Jersey. But like many healthcare providers, it faces an increasingly competitive environment. Every dime Valley spends on marketing dollars needs to deliver more powerful results than ever before.In response, Our team and Valley worked to revamp Valley’s brand image, and deliver comprehensive design guidelines for use in digital and print. An easy-to-implement design element, the Valley Corner Cut continues to be used on all of the health systems’ communications.
Client: Valley Health System
Project Type: Branding
What We Did: Strategy, brand identity, collateral design
Avoiding Carmeggedon
Working closely with our long-time client, Reichman Frankle Inc., we designed and produced an integrated campaign for the NJ DOT to alert commuters on the rehabilitation of the Pulaski Skyway. Prior to the campaign, the perception of shutting down the Skyway for repairs would result in "Carmeggedon". This unprecedented campaign by the DOT included TV and radio spots, transit posters, billboards, collateral, text and web announcements. The result? Very few tie-ups and the diffusion of potentially crippling traffic problems for the New York and New Jersey areas.
Client: Reichman Frankle Inc./NJDOT
Project Type: Branding and Communication Campaign
What We Did: Strategy, brand identity, TV, radio, advertising, collateral design
Rewarding
high achievers
Working with our print partner CGCI, we have created branded environments, collateral and signage for New York Life events. They happen throughout the year, nationally and internationally and we assist the New York Life team with concept development, design and printing. These are just a few samples.
Client: CGCI/New York Life
Project Type: Branded Environments, Event Promotion and Collateral
What We Did: Design, project management, printing
Building a global brand
Skanska USA Building Inc., a multi-billion dollar construction management firm, used our team for a number of their marketing communications, including an award-winning newsletter, Nationwide. Over the years we created a variety of special projects, from posters and premiums to national awards programs.
Client: Skanska USA Building, Inc.
Project Type: Marketing materials
What We Did: Graphic design and production
Cleaning up a
national brand
Malcolm Pirnie, an environmental engineering firm, now an Arcadis company, faced an identity crisis: disparate, uncoordinated promotional materials created independently by its 50 nationwide offices. Pirnie asked us to develop guidelines that were easy to understand and implement.We redesigned the firm’s collateral, advertising and digital properties. We then created a comprehensive manual for Pirnie’s internal marketing department, including non-designers, that allowed them to create consistent, more impactful communications. This had a positive impact on Pirnie’s bottom line, as it significantly reduced its dependence on outside consultants.
Client: Malcolm Pirnie/Arcadis
Project Type: Branding
What We Did: Strategy, brand identity, collateral design
Developing a
luxury image
Back in 2007, we were the agency of record for Toscana on Grace Bay, a luxury condominium resort in Turks and Caicos. We designed and developed the identity as well as collateral pieces including brochures, folders, sales kits and flyers. Additional projects included a website, email blasts and a launch event party which attracted local media buyers and real estate professionals from around the world.
Client: City Bay Developers
Project Type: Branding, Advertising
What We Did: Brand development, collateral design, environmental graphics
Promoting a
healthy lifestyle
For the several years, UFCW Local 1245 entrusted us with promoting its wellness plan to its members who primarily work in supermarkets and the food industry. A complete communications program was created and implemented including print, digital and text based messaging.
Client: UFCW Local 1245
Project Type: Branding and Marketing Campaign
What We Did: Naming, logo design, ad campaign, emails, posters and collateral
New covers for
old classics
Books a Million, a major retailer located in Birmingham, Alabama, approached us to create updated design interpretations of timeless classics for its new leather program. We worked closely with the our print partner Qualibre, to utilize foils, varnishes and laminations for the covers and endpapers.
Client: Books a Million
Project Type: Book Cover Design
What We Did: Design, illustration, project management
Let's go fishing
Long time client, Informa entrusts us with promoting a wide array of waste and recycling events. They range from WasteExpo, the largest waste and recycling show in the North America to smaller specialized events like Sustainability Talks. Additionally, we have also supported Waste360, the umbrella brand, with advertising and promotion. Here are just a few samples.
Client: Informa
Project: Waste 360 and WasteExpo campaigns
What We Did: Concept development, art direction, production, copywriting
An amazing
learning experience
Thoseamazingarchitects.com outlines how to become an architect—what courses and extracurriculars to take in high school, as well
as what to expect from architecture school. Through individual videos, early career architects talk about what it’s like to work in the field in those first few years.
Highlights of the site include content on architects as problem solvers; how architects fit into the project development process; and “architectural greats” from antiquity to modern times, with a look at some amazing design projects of the future.
Client: Those Amazing Professions
Project Type: Website
What We Did: Website design and development
New identities
created here
Think of your company’s logo as the cornerstone for it’s brand platform. Over the years we’ve created hundreds for large and small companies alike. Here are just a few.
Delicious delivered to your doorstep
Figs and Honey, an Atlanta gourmet caterer, needed to pivot during the COVID-19 pandemic crisis. In order to keep their business viable, they decided to launch an at home delivery service. They turned to us to come up with a name and a marketing campaign to promote the new service to hospitals, homes and condos to the surrounding area.
Client: Figs and Honey Catering
Project Type: Marketing Campaign
What We Did: Naming, logo design, digital ad campaign, email campaign
Promoting a pioneer
in cannabis
We’ve had the privilege of working with the one of the most dynamic leaders in cannabis—Leslie Bocskor, founder of Electrum Partners — along with one of the most innovative teams in the industry. Over the past several years, we created a number of marketing materials for Electrum clients as well as the firm itself, including an iconic identifier for Leslie himself.
Client: Electrum Partners
Project Type: Marketing Communications
What We Did: Art Direction, copy writing, design, production and web development
Creating an image for an engineering leader
O&S, a leading engineering and architecture firm with offices throughout the eastern United States, engaged us to create a number of print pieces. We created a universal theme that carried throughout all the collateral.
Client: O&S Engineers & Architects
Project Type: Collateral Design
What We Did: Design, production
Pitching a good cause
BaseAble, a 501(c)(3) charity, is attempting to have baseball added as one of its team events. The organization asked us to help them raise awareness for the viability of the sport. We donated a brand campaign that highlights these extraordinary athletes and what they could accomplish given the chance.
Client: BaseAble
Project Type: Branding, Communications
What We Did: Art Direction, copy writing, design
and brand development
Updating a turnaround specialist’s Website
Realization Services is a full-service strategic consulting firm specializing in turnaround management and value enhancement. They asked us to redesign their site and update its content.
Client: Realization Services, Inc.
Project Type: Website Design
What We Did: Design, copywriting, programming
Uncovering a unique brand promise
IntelliSight is a forensic referencing firm used by some of the most savvy investors in the world. They depend on IntelliSight to throughly vet prospective and existing C-Suite teams prior to investing in the companies they run.
We were tasked to create a powerful brand identity and web presence that reinforced the company’s value proposition.
Client: IntelliSight
Project Type: Branding, Guidelines, Collateral and Web Design
What We Did: Design, copy editing, programming and consulting
Creating a brand with purpose.
Norton Impact Partners (NIP) is a consulting firm led by Sue Norton, a longtime leader in the profit and
non-profit space.
NIP designs social impact strategies that define
and differentiate what organizations stand for, meaningfully impact communities and integrate social purpose with business strategy to help
grow businesses in an authentic and enduring way.
Client: Norton Impact Partners
Project Type: Branding, Guidelines, Collateral and Web Design
What We Did: Design, copy editing, programming and consulting
Building excitement for the construction trade
Those Amazing Builders, sponsored by some of the most prominent construction firms in the US, provides high school educators with a guidance resource for teens interested in the building trades.
The site touches on how projects are built, career options, how students can enter the business, wages, unions and more.
Client: Those Amazing Professions
Project Type: Web Design
What We Did: Design, copy editing, programming and consulting
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